Bertrand Russell: The Value Of Philosophy

Consider a man that looks to material needs as the necessities of life. He moves through his world in a twenty-four hour cycle of the mundane, never reaching for a less ignorant existence. Bertrand Russell believes that these â€Å"practical men†, as society deems them, are wrongly named. A meaningful life to this â€Å"practical man†, certainly does not include the understanding of a need for knowledge. Russell states, â€Å"It is exclusively among the goods of the mind that the value of philosophy is to be found; and only those who are not indifferent to these goods can be persuaded that the study of philosophy is not a waste of time† (page 9). The value of philosophy can be found when anyone chooses to step over the line between things and ideas. I am claiming, in this instance, that philosophy is valuable for being a source of knowledge and understanding, among other things. Those that attempt to gain these are in turn going to benefit from their efforts. A man does not necessarily need the ability to comprehend the entire universe, but just to be open to thought. In the past, men that worked towards this task of thinking, such as Newton, were able to take philosophy and evolve it into a separate science. This reasons that philosophy’s value is largely in the possibility of a greater enlightenment that has yet to be determined. There is value in the fact that a deeper reality exists. That life does not just run blindly through time, but streams around reason and thought. Knowledge should alone be enough of a value for philosophy to be an appreciated source of gaining exactly that end. Thomas Nagel writes, â€Å"†¦humans have the special capacity to step back and survey themselves, and the lives to which they are committed†¦Ã¢â‚¬  (page 23). This realization is one of the reasons that philosophy contains value for the society at large. Everyone, through examining and doubting their choices, can gain knowledge. And knowledge is the primary aim of philosophy, according to Russell and my own opinion. Socrates summarizes it best in Plato’s, Apology: Defense of Socrates, when he stated, â€Å"†¦an unexamined life is no life for a human being to live†¦Ã¢â‚¬  (page 40). Humans were given the capacity to have thought processes and go beyond the routine existence of lower level life forms. To let this possession go unused would be neglecting the possibilities of the mind. However, the value of philosophy for society at large is limited by self-assertion. The masses will find themselves looking for knowledge but being blocked by the view that the world is of less worth than themselves, or the Self. This will be the downfall of the instinctive man; he is contained in his private interests. It is almost like a trap, man fills his life with family and friends and believes that he has found his place in life. A true student of philosophy will have a want of knowledge that is free and pure. This want contains no concerns of Self, but rather of the not-Self. Knowledge arrives when man lets go of trying to fit the universe into his world and instead fits his world into the universe. In order to be a philosopher, one must overcome the narrow circle of the Self and of private interests. Therefore the largest value of philosophy is for the philosopher, for he is able to completely be open to the acquisition of knowledge. Most of the value of philosophy is then sent indirectly to the larger society. The fact that philosophy, as a subject, is prone to uncertainty can arouse disbelief in its value. It can be argued that no knowledge can possibly be gained by studying a field in which there are no definite answers. Russell agrees with this point when he maintains that even if answers are determined, none of them can be proven true without exception. The subjective areas of thought, those dealing with opinions and differences in beliefs and practices, would hold no basis in practicality. â€Å"Practical man† will continue to waste away in his secluded reality, convinced that being materialistic is the most important quality to possess. Russell himself mentions, â€Å"†¦many men, under the influence of science or practical affairs, are inclined to doubt whether philosophy is nything better than innocent but useless trifling, †¦and controversies on matters concerning which knowledge is impossible† (page 9). However, Russell contradicts his own statements on purpose with the idea that people have the wrong view of philosophy. The uncertainty in philosophy is what makes the subject intriguing and worth arguing for or against. So what if there are no definite answers? The process of coming to the conclusion that nothing is set in stone is where the knowledge lies in wait to be learned. The questions of life make for intellectual freedom in the search for the unfound answers. Philosophic contemplation best works when the desire for knowledge is unadulterated. This would then deal mainly with the area of the not-Self; it must be in union with the Self to create the right environment for the intellect. Russell helps to confirm my statement that knowledge is the value of philosophy when he writes, â€Å"†¦free intellect will see†¦without traditional prejudices†¦in the sole and exclusive desire of knowledge-knowledge as impersonal, as purely contemplative, as it is possible for man to attain† (page 11). J. J. C. Smart believes that we should never assume that we have found the ultimate and final truth about anything. But that having a condensed view will bring us closer than not pondering it at all. Then, any attempt to push beyond that line between things and thought will create a positive end. Knowledge, the total range of what has been perceived and learned, is the absolute value of philosophy in my opinion. Philosophers, as well as man, can only benefit from the scrutiny placed on thought. Without the knowledge that philosophy can provide, the world would be a very simple place based exclusively on materialistic views. The old saying that ignorance is bliss would unmistakably be true. Man would continue in his everyday life, unaware of the chance that he is missing. Think about what a waste such a world would be, when the possibility for undiminished intelligence and open mentality is right beyond the baggage that man carries around with him. Philosophy’s value in knowledge is that it makes man’s life worth not just surviving but truly living.

Major Changes In The Way Sociologists Have Understood Religion During The 20th Century

The word religion is derived from the Latin noun religio, which denotes both earnest observances of ritual obligations and an inward spirit of reverence. In modern usage, religion covers a wide spectrum of meanings that reflect the enormous variety of ways the term can be interpreted. Religion in this understanding includes a complex of activities that cannot be reduced to any single aspect of human experience. It is a part of individual life but also of group dynamics. Religion is a sacred engagement with that which is believed to be a spiritual reality.Religion is a worldwide phenomenon that has played a part in all human culture and is so much broader, more complex category than the set of beliefs or practices found in any single religious tradition. An adequate understanding of religion must take into account its distinctive qualities and patterns as a form of human experience, as well as the similarities and differences in religion across human cultures. According to antiquity o f religious study, the first Western attempts to understand and document religious phenomena were made by the Greeks and the Romans.As early as the 6th century BC, Greek philosopher Xenophanes noted that different cultures visualized the gods in different ways. In the following century, Greek historian Herodotus recorded the wide range of religious practices he encountered in his travels, comparing the religious observances of various cultures, such as sacrifice and worship, with their Greek equivalents. Roman historians Julius Caesar and Cornelius Tacitus similarly recorded the rites and customs of peoples that they met on their military campaigns. By the end of the 19th century, scholars were making religion an object of systematic inquiry.German scholar, Friedrich Max Miller’s comparative approach, that every religion possessed some measure of truth, was adopted in many European and Japanese universities. In addition, field anthropologists had begun to compile firsthand ac counts of the religions of people who previously had been dismissed as savages. The study of tribal religions contributed a great deal to the general analysis of the role of religion in human societies. By the late 19th and early 20th centuries, scholars had begun to pose basic questions about the origin and development of religious ideas.Scholars questioned how religion began and the stages of its evolution. Some maintained that it originated with animism (belief in spirits), then evolved into the notion that there were many gods (polytheism), and ultimately emerged as the ideal of a single god (monotheism). Others held that religion began in a sense of awe at the impressive activities of nature, in a feeling of reverence for the spirits of the dead, or in an attempt to overcome mortality. Many other important questions about the nature of religion were addressed during this period: Can religion be divided into so-called primitive and higher types?Is religion a product of psycholog ical needs and projections? Is it a function of political and social control? Such questions have continued to generate a large number of theories. Romanian scholar Mircea Eliade, who taught at the University of Chicago from 1957 to 1985, emphasized that religious people experience the ordinary world differently from non-religious people because they view it as a sacred place. In Eliade’s view, believing in the divine foundations of life, transforms the significance of natural objects and activities.He believed that for the homo religious (Latin for â€Å"religious man,† a term used by Eliade to designate a person who lives according to a religious worldview), time, space, the earth, the sky, and the human body can all come to have a symbolic, religious meaning. Like Rudolf Otto, Eliade held that the study of religion must not reduce to something merely social or psychological, but must take seriously the idea that in the believer’s world the experience of sacre dness defines a distinctive reality. Modernity has posed acute challenges to traditional religions.In the 1906s membership in mainstream Christian denominations began to decline, and candidates for the priesthood were less numerous. For a large number of people in modern societies, religion is neither good nor bad but simply irrelevant, given the many alternative ways to find meaning in various forms of cultural pursuits, ethical ideals, and lifestyles. These challenges to religion are partly a result of the prestige of science. The sciences describe a universe without reference to deities, the soul, or spiritual meaning.In addition, critical studies of biblical history have demonstrated that the Bible is not unique among ancient religious and historical documents. For example, the biblical stories of the Garden of Eden and the Deluge (universal flood) are common to other ancient Middle Eastern religions. Other factors that have contributed to a decline in religious participation in the 20th century include the presentation of religion as a prescientific form of superstitious thinking, as a source of political control and divisiveness, as a confirmation of established patriarchal values, or as an emotional crutch.In addition, many families are no longer able to maintain stable religious traditions because they are disconnected from traditional, supportive religions or as a result of mixed or nonreligious marriages. Another influence has been the loss of community and social commitment that has followed in the wake of increased mobility. Frequent changes of location can result in a sense of impermanence or instability. This is particularly true of a move from town to city, which often results in the loss of stable community structure.Social uprooting can lead to religious uprooting because religious affiliation is closely related to social ties. Evangelicalism in its various forms, including fundamentalism, offers a different response to modernity. Conservative movements, which have appeared internationally in every major religious tradition, have gained vitality by protesting what they see as the conspicuous absence of moral values in secular society. In times of anxiety and uncertainty, such movements present scripture as a source of doctrinal certainty and of moral absolutes.Against the secularism of the day, evangelical movements have succeeded in creating their own alternative cultures and have acquired considerable political influence. For all its challenges to the traditional religious identity, modernity has at the same time created new spiritual opportunities. Thousands of new religious movements emerged in the 20th century, offering alternative forms of community to people otherwise removed from past associations and disenchanted with modern values.Collectively, these new religions offer a large number of options, and addressing virtually every conceivable type of spiritual need. In a sense, modernity has created needs and probl ems for which new movements are able to present them as solutions. Some offer ethnic revitalization; others, techniques of mediation and self-improvement; and still others, have the power of alternative or spiritual forms of healing. Buddhist- and Hindu-derived movements continue to have considerable followings among Westerners searching for truths beyond Judeo-Christian tradition.Further, in a world where home life has become less stable, an international movement such as the Unification Church emphasizes the holiness and divine restoration of the institution of the family. Currently, one of the most rapidly growing religious movements is Pentecostalism, which takes its name from the festival day when the first Christian community felt the power of the Holy Spirit pour out on them. Pentecostalism’s grass roots services provide direct, ecstatic spiritual experiences.A quite different but also widespread form of spirituality is that of the so-called New Age Movement, which off ers individuals the opportunity to reconnect with mystical dimensions of the self and thus with the wider cosmos-relationships that are typically obscured by secular culture and often are not addressed in biblical traditions. In summary, there have been many changes in the way religion is viewed in the 20th century, in all aspects of sociological templates, that is, historical, structural, cultural, and critical aspects.

Allusion Report the Burning Bush

He found it to be an ordinary desert bush, but the fire was far from ordinary. The fire consuming the bush was God presenting himself to Moses. When God spoke to Moses, he told him to unite his brothers (Israelites) and leave the land of oppression, Egypt. The allusion of the Burning Bush has been used in the novel, The Grapes of Wrath, three different times. â€Å"One cat’ takes and shoves ten families out. Cat’s all over hell now. Tear in and shove the croppers out. † (Chapter 2, page 13) Here, the truck driver is telling Tom how tractors are driving people out of the land. This alludes to the Burning Bush as being the harassment which families are fleeing from. Reverend Jim Casy- was a Burning Busher. † (Chapter 4, page 27) Casy is referred to as the burning busher because he motivates and inspires others around him. â€Å"We’d keep together on the road an’ it’d be good for ever’body. † (Chapter 13, page 202) In the Book of Exodus, God tells Moses to unite with his brother so that they will have a change of survival. Here, Tom is telling others that neither fam ily would survive if they traveled alone, but if they travel together they will have a greater chance at surviving. The Burning Bush represents numerous symbols to Jews and Christians, such as God’s energy, sacred light, illumination, as well as the burning heart of purity, love and clarity. It is argued by many skeptical scholars that Moses was under the influence of a hallucinogenic when he says to have encountered the Burning Bush. Many entheogens have been found in south Israel and were used regularly for religious purposes by the Israelites. Works Cited â€Å"Burning Bush – New World Encyclopedia. † Info:Main Page – New World Encyclopedia. Web. 03 Oct. 2011. http://www. newworldencyclopedia. org/entry/Burning_Bush. Ben, Jesse, and Phil. â€Å"The Burning Bush. † Allusions of Exodus in Steinbeck’s Grapes of Wrath. Web. 10 Oct. 2011. ;http://reufus59. tripod. com/id5. html;. Deffinbaugh, Bob. â€Å"The Burning Bush (Exodus 3:1-15) | Bible. org – Worlds Largest Bible Study Site. † Free NET Bible and Thousands of Bible Studies | Bible. org – Worlds Largest Bible Study Site. Web. 03 Oct. 2011. ;http://bible. org/seriespage/burning-bush-exodus-31-15;. Allusion Report the Burning Bush He found it to be an ordinary desert bush, but the fire was far from ordinary. The fire consuming the bush was God presenting himself to Moses. When God spoke to Moses, he told him to unite his brothers (Israelites) and leave the land of oppression, Egypt. The allusion of the Burning Bush has been used in the novel, The Grapes of Wrath, three different times. â€Å"One cat’ takes and shoves ten families out. Cat’s all over hell now. Tear in and shove the croppers out. † (Chapter 2, page 13) Here, the truck driver is telling Tom how tractors are driving people out of the land. This alludes to the Burning Bush as being the harassment which families are fleeing from. Reverend Jim Casy- was a Burning Busher. † (Chapter 4, page 27) Casy is referred to as the burning busher because he motivates and inspires others around him. â€Å"We’d keep together on the road an’ it’d be good for ever’body. † (Chapter 13, page 202) In the Book of Exodus, God tells Moses to unite with his brother so that they will have a change of survival. Here, Tom is telling others that neither fam ily would survive if they traveled alone, but if they travel together they will have a greater chance at surviving. The Burning Bush represents numerous symbols to Jews and Christians, such as God’s energy, sacred light, illumination, as well as the burning heart of purity, love and clarity. It is argued by many skeptical scholars that Moses was under the influence of a hallucinogenic when he says to have encountered the Burning Bush. Many entheogens have been found in south Israel and were used regularly for religious purposes by the Israelites. Works Cited â€Å"Burning Bush – New World Encyclopedia. † Info:Main Page – New World Encyclopedia. Web. 03 Oct. 2011. http://www. newworldencyclopedia. org/entry/Burning_Bush. Ben, Jesse, and Phil. â€Å"The Burning Bush. † Allusions of Exodus in Steinbeck’s Grapes of Wrath. Web. 10 Oct. 2011. ;http://reufus59. tripod. com/id5. html;. Deffinbaugh, Bob. â€Å"The Burning Bush (Exodus 3:1-15) | Bible. org – Worlds Largest Bible Study Site. † Free NET Bible and Thousands of Bible Studies | Bible. org – Worlds Largest Bible Study Site. Web. 03 Oct. 2011. ;http://bible. org/seriespage/burning-bush-exodus-31-15;.

Commet To Peer Response Essay Example | Topics and Well Written Essays - 250 words

Commet To Peer Response - Essay Example You also mention that problems with a master brand can spill over into the other house brands. Lenovo has to ensure that to maintain an excellent reputation with customers. This can be achieved by providing superb customer service, quality, reliability, and value. The company’s strategy of being one of the most innovative companies in the industry will help the firm achieve high customer retention. Customer retention is important due to the 80/20 rule. Pareto’s 80/20 rule states that 80% of a company’s sales come from 20% of its customers (Reh, 2012). In the computer industry innovation and efficiency are two critical success factors. The deal Lenovo made with IBM was a great strategy move that will bring synergies to the company. The ability to advertise the laptops using the IBM logo will drive the sales of the company upwards. The company has to have a long term plan in place because the marketing deal with IBM only lasts five

Formal analysis of Grey Lines with Black, Blue and Yellow Assignment

Formal analysis of Grey Lines with Black, Blue and Yellow - Assignment Example During this period, at was taken as a tool that would only talk about social issues and not political. Photos that were taken during this period were of celebration as the French Republic was now going to detach itself from the Britain rule and was going to start a new life. This photo seems to emphasize the significance of social responsibility that lead to equality. It is full of life and it is able to relish the remarkable sensations that life brings, the different line in the photo can be used to represent the fact that everybody should live life vividly and pass each stage with fulfilment. It can be related to this period as it portrays a symbol of hope as people move from the darkness towards light. The photo can be compared to the two as it is able to invite a number of interpretations. As opposed to the two, the photo can be used to project equality. The first photo shows some form of courage as the aeroplane is able to fly over a body of water which people are always afraid of. This can be compared to the photo that we are analyzing as the inside it is dark at the centre but the outside parts are bright. The second photo tries to show the presence of life across the road. This is an indication that one can achieve his goal only after a struggle. The color used in the two pictures is dark as opposed to the bright ones used in the photo being analyzed. The texture of the two photos seems to be rough while the one being analyzed is smooth. This artwork has been used to show meaning. It has been used to show creativity and is a symbol of appreciation. It can be used as a medium to pass a message depending on how the person interprets it. It is a picture that is communicating to us but without words or a voice. From this photo, it is evident that the artist was in a joyful state and that is why he used bright colors. The museum is most likely going to choose this piece because of the message that it is

Local Economic Development Project Case of Walsh Ranch Study

Local Economic Development Project of Walsh Ranch - Case Study Example The area designated for the mixed-use growth community in Fort Worth has also been merged into the Walsh ranch project (Walsh ranch). Development Vision The Walsh ranch aims to be the first planned mixed use growth community model; a balanced and planned community that will have an identity of its own, it will be the model community for others to follow with places of work, playing, shopping, praying, learning and recreation all incorporated into one community (LDR, HNTB 2). With its open and park space, the Walsh ranch will also contribute to and enhance the ecological features of land, water and air (Walsh ranch). Walsh ranch aims to be a technologically smart community with investment protection and enhancement for ensuring a flourishing economy for the community at large (Walsh ranch). History of Walsh Ranch A piece of land rich in natural beauty and known for the Walsh family name, Walsh ranch, a cattle ranch has been at the centre of ranching operations for the Howard Walsh fam ily for 60 years (LDR, HNTB 1). Mr. and Mrs. Walsh are known philanthropists in Fort Worth, with Walsh ranch now to be another example of their commitment and love of the community, traditions, and environment of Fort Worth (Walsh ranch). Purposes Served by the Walsh Ranch Mixed-use Community Walsh ranch will serve to strengthen the community by addressing the needs of the community and the people; it will aim at providing multiple sustainable solutions within one community (Walsh ranch). The project will focus at (Walsh ranch): Economic growth Expanding population needs Development of centres for multiple growth 1. Economic Growth Economic growth will be... This paper outlines numerous economic advantages of the realization of Walsh Ranch project. Benefits of sustainable economic development include innovative use of all possible resources, that leads to jobs increase, new income sources, and high rate of productivity for the people. For the ecology the benefits result from the promotion of use of clean and renewable energy. The economy benefits from all the above leading to growth in economy, which will improve the living standards, jobs, incomes and will provide opportunity to expand businesses The objectives that are attained or are to be met by such economic development are known as the four greens namely; savings, opportunities, talent, places Walsh Ranch is a master planned community that is aimed at achieving sustainable economic development. It is the largest planned community in north Texas; the ranch is located west of Fort Worth. Walsh ranch will retain most of the resources and natural features of the ranch by the use of native landscape treatments; the natural environment of the ranch will be retained to deliver a unique living experience. Walsh ranch will serve to strengthen the community by addressing the needs of the community and the people; it will aim at providing multiple sustainable solutions within one community The Walsh ranch with all its other utility provisions should also look into providing, medical facility, fire extinguishing facility and a library within the Walsh ranch area. Such initiatives will ensure the convenience and health of the community.

John Stuart Mills Theories Essay Example | Topics and Well Written Essays - 5250 words

John Stuart Mills Theories - Essay Example The essay concludes that Mill's proposed limitations on legitimate interference with the individual has limited sustainability, and can only be applied in a system which has already liberated its citizens through education and cultural revolution. John Stuart Mill, the nineteenth century philosopher, is an icon for liberal ideals. Noted as "An extraordinarily nice, warm-hearted and intellectually generous man, as well as an extraordinarily gifted one" (Marquand, 2007), whom it is impossible to dislike, Mill set the standard for ideas on the nature of individual Liberty in a functioning society. Unlike many philosophers of his age, Mill put the need for Individual freedom above the need of the state for social order and control. Mill was not alone in theorizing about liberty, and the constraints on government. A century before his writing, two nations had risen up and overthrown what had been legitimate government. The American Revolution argued that there can be no taxation without representation, and the French Revolution succeeded in toppling a monarchy; within Mill's lifetime, the latter revolution had still been battling to come to terms with these events, the monarchy having been recreated and overthrown for a second time. During the first French Revolution, intellectuals had rushed to view the action, and intellectual society was still shaken by what it had seen. Questions and worries about what these events meant for society were therefore not far from the minds of philosophers and creative thinkers in JS Mill's social circle. This paper attempts to examine Mill's proposal on limitations on state interference in light of his intellectual influences and events of the time. By examining some of the ideas which Mill discussed in On Liberty, both about government interference with individual will, and how his own constraints on Liberty serve to protect individuals from harm by others, this paper will attempt to analyze the limitations which Mill proposed be placed upon legitimate government. Interpretations and discussion of Mill's most famous work center on the connection between Mill's theories of freedom, and the school of Utilitarianism in which he was brought up. According to Isaiah Berlin, his intellectual achievement, after a "Terrifying education at the hands of a rigid and dogmatic father" (Marquand, 2007), remains that he managed to develop his own need for freedom and happiness into a set of principles which remain at the centre of debates into the freedom of the individual (Berlin, 1991). Berlin also suggests that Mill hung on to his Utilitarian upbringing, which has been criticized more recently by, amongst others, John Gray. In the introduction to On Liberty in Focus, Gray and his co-editor G Smith consider the idea that Mill had given up Utilitarianism, and instead "It is rather the celebrated 'one very simple principle' of the first chapter of On Liberty" (Gray and Smith, 1991) which was Mill's motivation, and suggest other alternatives to Berlin's interp retation.

Theology of the Church II Essay Example | Topics and Well Written Essays - 1750 words

Theology of the Church II - Essay Example ighlighted by Dules include liturgy renewal, emphasizing the sacristy of the scriptures, reevaluation on the concept of authority, religious liberty, and acceptance of the world. McCormick (3), concentrated on moral theology that was a part of institutional models. The attributes of moral theology were confession-based, sin-centered, seminary-controlled, and magisterium-dominated. Until the 19th century, the Catholic Church was a hierarchical society that was under the leadership of the Pope as the successor of Peter. Inspired by the realization that Christians were capable of affiliating with true church in varying ways, Pope Pius XII in mystici Corporis introduced the concept of mystical body theology. The emphasis by Pius XII was on visible and invisible unity as the body of Christ. The mystical body is identified as the Catholic Church and no one would be a true member of the mystical body without being a member of the Roman Catholic Church (Vatican Council II #64 907). In addition, members of the mystical body had to be bound by faith, sacrament, and obedience in order to partake the Holy communion. Vatican II however emphasized the image of the people of God and its development to imply hierarchical and institutional structures. However, there were no detriments to its authority. However, Vatican Council II distanced itself from referring to the Catholi c church subsist in the Church of Christ thereby Leaving room for other Christian communities (Dulles 430). One weakness of the institutional model is in the tensions arising between the church as a mystical communion of grace and friendly interpersonal relationships. As a social organization, the church needs of charisma are crucial in understanding the tensions intrinsic in the humans and theological tasks of the church. The church needs charismatic priests and this is only achievable through clarification of the needs of priests as humans hence their role on church as an institution (Dulles

Theory of Strength and Conditioning and Vertical Jump Essay

Theory of Strength and Conditioning and Vertical Jump - Essay Example Young (2006, p. 74) reported that exercises involving bilateral contractions of leg muscles for vertical movements, like squats and jump squats, are not effective in improving performance. In contrast, according to Young (2006, p. 74), plyometric training can lead to â€Å"significant increases in sprint acceleration performance, thus highlighting the importance of movement pattern and contraction velocity specificity.† Further, Harris et al. (2008, p. 691) reported that based on an experiment they conducted among thirty elite rugby athletes, the correlation between sprint ability and jumping ability is generally positive and of moderate to strong magnitude. Adopting the definitions reported by earlier works, Ploeg et al. (2010, p. 39) explained that plyometric exercises or plyometrics are exercises in phases that begins with intense eccentric muscular contractions followed by rapid concentric muscular contraction. Drawing on various works, Ploeg et al. (2010, p. 39) explained that when muscle is stretched, the muscle stores elastic energy briefly and plyometric exercises use the stored energy to assist the concentric contraction to produce more force than what can be provided by a plain concentric action or a concentric contraction.... (2010, p. 40) clarified that alpha motor neurons transmit signals to the muscle group in a ploymetric exercise. The amortization phase in the plyometric activity is crucial in developing the production of power (Ploeg et al. 2010, p. 40). Craig and Judge (2009, p. 75) explained that several studies have shown consistently that overloading the body with a progressive training program will increase muscle size and strengthen the bone. Based on the results of their experiments, Villareal et al. (2008) concluded that moderate plyometrics training programs are more efficient than higher plyometrics training volume but the although their study was limited to short-term or 7-weeks of training and may be applicable for that class of training programs, particularly short-period training programs. In contrast, the evidence reviewed by Craig and Judge (2009, p. 75) covered l training programs with longer time periods. 2.0. Training and Conditioning Appropriate and Physiological Adaptation In de signing training programs, Craig and Judge identifed three important aspects of designing a training program: periodization, resistance training, and training sets (2009, p. 75-76). Turner (2011, p. 34) emphasized on the importance of periodization as an â€Å"optimal strategy for organizing strength and conditioning programs.† Periodization involves the variation of training methods and volume loads for the purpose of â€Å"potentiation of biomotors and the management of fatigue and accommodation† (Turner 2011, p. 34). Turner pointed out that periodization manipulate volume loads and progresses from general to sport-specific training (2011, p. 34). For Turner, although scientific studies are required to establish the use and

Mgt Essay Example | Topics and Well Written Essays - 250 words - 3

Mgt - Essay Example It is clear that, it cannot be business as usual due to the stagnation and global expansion is a brilliant idea. The business is big, since it operates a 35,000-square-foot factory with 75 employees and I believe that it has the capacity to realize global expansion. What is more viable? Should it consider a joint venture or hire a sales team of indigenous people in the countries that it enters? The dilemma is whether to employ a sales team of indigenous people in the countries it enters or to forge a joint venture. According to Emery (2011), â€Å"a joint venture is a strategic alliance between two or more entities to engage in a specific project.† Its difference with partnership is that the former is for a particular undertaking while the later is for a long- term business relationship. A joint venture is advantageous, for example it ensures sharing of resources, skills and risks. However, it has myriad of problems like: disparity in assets, expertise and investments of each entity, varied cultures and organizational management styles, and it requires thorough research and a long time to be able to establish and make operational (Emery, 2011). Though costly, hiring sales personnel of native people in the countries of diversification is a good idea since it helps in building a business empire that will benefit from centralized management. Forming a business dynasty will help in addressing the problems of sustainability and enhance reliable distribution

New Heritage Doll Essay Example for Free

New Heritage Doll Essay This paper summarizes recent studies in behavioral finance—particularly regarding market anomalies and investor behavior—that are not reconciled with the traditional finance paradigms. This paper differs from previous survey literature in several aspects. We introduce more recent papers in the field, more literature on behavioral corporate finance, and provide statistics on the recent trends that are explored in behavioral finance papers. We expand the research scope to studies on Korean financial markets, introduce specific funds using behavioral finance techniques, and discuss the challenges facing behavioral finance. Keywords: Behavioral finance, Market anomalies, Market efficiency, Survey of literature *  Hyoyoun Park: Credit Analyst, Euler Hermes Hong Kong Services Limited, Suites 403-11, 4/F Cityplaza 4, 12 Taikoo Wan Road, Taikoo Shing, Hong Kong; phone: +852-3665-8934; e-mail: [emailprotected] **  Wook Sohn (Corresponding author): Professor, KDI School of Public Policy and Management, 87 Hoegiro, Seoul 130-868, Korea; phone: +82-2-3299-1062; e-mail: [emailprotected] kdischool.ac.kr. 4 Seoul Journal of Business INTRODUCTION Although Modern Portfolio Theory (MPT) and the Efficient Market Hypothesis (EMH), which represent standard finance, are successful, the alternative approach of behavioral finance includes psychological and sociological issues when investigating market anomalies and individual investor behavior. In the financial markets, we often observe some phenomena which cannot be explained rationally. For example, we do not have any logical evidences on random walk in the stock price movement while many fund managers use several behavioral concepts in their investment strategy. In corporate perspectives, company owners and managers do not rely only on logical elements to make critical decisions on mergers and acquisitions and new investment. Two of the key topics discussed in behavioral finance are the behavioral finance macro, which recognizes â€Å"anomalies† in the EMH that behavioral models can explain, and the behavioral finance micro, which recognizes individual investor behavior, or biases that are not explained by the traditional models incorporating rational behavior. In particular, we employ the behavioral finance micro because it explains a number of important financing and investment patterns by using a behavioral approach, which expands on the research in the behavioral corporate finance field. This paper summarizes these two major topics in behavioral finance, which include behavioral corporate finance, and introduces evidence that adopts behavioral concepts in the actual financial market. It also describes challenges to behavioral finance by reviewing recent studies and surveys. Recently acknowledged theories in academic finance are called standard or traditional finance theories. Based on the standard finance paradigm, scholars have sought to understand financial markets using models that presume that investors are rational. MPT and the EMH form the basis of traditional finance models1). How1) Harry Markowitz introduced MPT in 1952,  and he illustrated relationships between portfolio choices and beliefs in terms of the â€Å"expected returns–variance of returns† rule. Ricciardi and Simon (2000) defined MPT as an expected return, while standard deviations of particular securities or portfolios are correlated with the other securities or mutual funds held within one portfolio. Another major concept is known as the EMH, which states that investors cannot consistently  ever, if researchers only use the MPT and EMH, individual investor behavior is not easily understood. In contrast, behavioral finance is a relatively new concept in the financial markets, and is not employed within standard finance models; it replaces traditional finance models, and it offers a better model for human behavior. Although MPT and the EMH are considered as successful in financial market analysis, the behavioral finance model has been developed as one of the alternative theories for standard finance. Behavioral finance examines the impact of psychology on market participants’ behavior and the resulting outcomes in markets, focusing on how individual investors make decisions: in particular, how they interpret and act on specific information. Investors do not always have rational and predictable reactions when examined through the lens of quantitative models, which means that investors’ decision-making processes also include cognitive biases and affective (emotional) aspects. The behavioral finance model emphasizes investor behavior, leading to various market anomalies and inefficiencies. This new concept for finance explains individual behavior and group behavior by integrating the fields of sociology, psychology, and other behavioral sciences. It also predicts financial markets. Research in behavioral corporate finance studies highlights investors’ and managers’ irrationality, and shows nonstandard preferences, and judgmental biases in managerial decisions. Currently, many companies apply behavioral approaches to determine important finance and investment patterns. Several theories under the banner of traditional finance develop specific models by assuming the EMH and they explain  phenomena in markets; however, in the real financial market, many problems and cases cannot easily be explained via those standardized  models. In the cases involving managers or investors, unbiased forecasts about future events need to be developed and used to make decisions that best serve their own interests. In this type of situation, we need to entertain more realistic behavioral aspects, as there is evidence for irrational behavior patterns that cannot be explained by the traditional or standard financial theories. To be specific, Shefrin (2009) pointed out that the root cause of the global  achieve an excessive return over market returns on a risk-adjusted basis because all publicly available information is already reflected in a security’s market price, and the current security price is its fair value. Financial crisis of 2008 was a psychological, not fundamental phenomenon. Risk-seeking behaviors were evident in the loss-dominant markets, while excessive optimism and confirmation bias acted as driving factors behind the crisis, and not fundamental factors such as terrorism, skyrocketing oil prices, or disruptive changes in the weather. We can understand, identify, and address psychological distortions in judgments and decisions by considering behavioral concepts, and then we can integrate both traditional and behavioral factors to be better prepared for dealing with any psychological challenges. As mentioned, managerial decisions are strongly affected by cognitive biases and emotional aspects in real financial markets, as human beings are not machines. Additionally, evidence of  mispricing and market anomalies that cannot be fully explained by traditional models, is prevalent. Thus, we would like to propose behavioral finance in this paper to clearly explain a number of important financing and investment patterns, aiding  investors in understanding several abnormal phenomena by integrating behavioral concepts with existing. Ricciardi and Simon (2000) defined behavioral finance in the following manner: â€Å"Behavioral finance attempts to explain and increase understanding of the reasoning patterns of investors, including the emotional processes involved and the degree to which they influence the decision-making process. Essentially, behavioral finance attempts to explain the what, why, and how of finance and investment, from a human perspective† (Page 2) (See figure 1). Shefrin (2000), however, mentioned the difference between cognitive and affective (emotional) factors: â€Å"cognitive aspects concern the way people organize their information, while the emotional aspects deal with the way people feel as they register information† (Page 29). We understand that there are several survey literatures on behavioral finance. However, this paper differs from the literature in several aspects. We introduce more recent papers in the field and expand the research scope to studies on Korean financial markets. We introduce more literature on behavioral corporate finance, provide statistics on the recent trends that are evident in behavioral finance papers, introduce the specific funds that are using behavioral finance techniques, and discuss the challenges of the behavioral finance model. Source: Ricciardi and Simon (2000)  particularly regarding market anomalies and investor behavior, which cannot  be explained by traditional finance paradigms. In section 2, we introduce two topics in behavioral finance: cognitive biases and the limits of arbitrage. In section 3, we summarize the research on behavioral corporate finance. In section 4, we examine behavioral applications via two routes: evidence from real investments and specific evidence from the Korean financial market. In section 5, we analyze the recent developments in behavioral finance publications. Section 6 discusses several challenges to behavioral finance and ends with suggestions for future research. TWO TOPICS IN BEHAVIORAL FINANCE Behavioral finance is a study that combines psychology and economics, and it tries to explain various events that take place in financial markets. For example, from the behavioral finance  perspective, some individuals’ limitations and problems are shown in the expected utility theory and in arbitrage assumptions. In particular, there are two representative topics in behavioral finance: cognitive psychology and the limits of arbitrage.2) Cognitive Biases Under the traditional and standard financial theories, investors are viewed as being rational. Basically, a rational economic person is an individual who tries to achieve discretely specified goals in the most comprehensive and consistent way while minimizing any economic costs. A rational economic person’s choices are determined by his or her utility function.

Nepotism in the Workplace

Nepotism in the Workplace Introduction Nepotism can be defined as the practice of making employment decisions on the basis of relationship. It can also be defined as hiring or promoting a relative or friend, even if there are other qualified candidates for the position. Nepotism in the workplace is not uncommon, since this is a practice that does not have any universal law attached to it. However, in recent times, states have passed laws to reduce this practice, since it has many ethical issues involved in it. This paper will seek to define nepotism and it would to the international, regional and local organizations where we have seen suspicions of nepotism. It will be difficult to prove that nepotism does in fact occur in any organization; however, based on the link between persons hired and their relations, we have suspicions of the occurrences of nepotism. Nepotism is both seen in the private and public sector. However, based on research, it is more prevalent in the public sector. This paper will also show how nepotism can be detrimental the company on a whole, because there are many consequences which result in nepotism. Some consequences that will be examined include, family conflict in the work place, low staff morale, loss of competent employees, use of the job to carry out unethical acts, use of position to serve their own interest and to the detriment of the company and breach of confidentiality. Nepotism is evident in family owned businesses for the obvious reasons. Families would want to pass the business from generation to generation and this means that the profit will stay within the family and will be inherited by family members. Consequences of Nepotism Although there are consequences of nepotism a pro of this act can create stability and continuity in the organization and this will refer to more family owned businesses. Continuity because if it family owned, the business will continue by passing from generation to generation. Stability because, there will be succession planning which can result in the company being successful. On the flip side of the coin, the consequences out weigh the pros of nepotism. It creates dissatisfaction among employees. When employees are dissatisfied they may have a feeling that their hard work and dedication are not accepted or recognized by the organization. Nepotism can also result in the company losing proficient employees. This can in turn affect the organizations goods and services. Nepotism can also cause fraud in the organization. In addition, family members may bring their conflict into the workplace. Employees may not be able to separate home and work life. This is most seen in cases where hus bands and wives work together and may find it difficult to work together. This may cause a decrease in the morale among staff members. A total breakdown in communication can result because of this, which will trickle down to other employees within the company. Inequity of employees is another issue resulting from Nepotism. Because of this factor, employees tend to show their dissatisfaction by low production of work which has attributed to issues in the work place in terms of upholding discipline among employees. Discipline is an issue because employees believe that since there is no justice in the organization there is no need to follow any policy or procedure. Breach of confidentiality is another consequence of nepotism. This will occur because of the lack of loyalty among employees. Employees may see this as an opportune time for them to practice unethical acts, because they believe because they were hired by a close or relative any practice is appreciated in the organization and they may use this to their advantage to get involved in any kind of unethical behaviour. Where nepotism is prevalent For obvious reasons nepotism is common in family owned businesses and this can be viewed in the more positive terms. Nepotism in family owned businesses can result in continuity in that the business will be passed on from generation to generation. There may be no ethical issues involved in the hiring family members within a family owned business. Nepotism is prevalent in the government offices. For example in the United States of America, Vice President Cheneys wife and his son-in-law Phillip Cheney were hired by President George Bush and were given high level position with the government. The positions given were Assistant Secretary of State and Chief Counsel for the Office of Management and budget respectfully (Congress, USA Today, 2007). President Bush was highly criticized for this, because many believe that were more qualified individuals who fit the job. In Cuba Fidel Castro was President of Cuba for over forty years. His brother Raul Castro is now President and has been in the position from since 2008 to present. Raul was given the position of President without any elections by the people of Cuba. Because of the autocratic leadership style displayed by Fidel and his brother Raul. Many see this as an act of nepotism. In relation to Grenada, we have seen evidence nepotism in the government sectors, in that persons have been employed because of their affiliation and relation to government officials. Research was conducted on some private owned companies in which we saw, a father, wife, daughter and son-in-law were employed within the same organization. Staff members are of the opinion that these individuals were hired because of the family relation. Test Violation The regulations test This test deals with the reaction of your colleagues, if someone made a decision in the presence of an employee, for example to employ your sister-in-law to take up the position of manager of sales. There will be no suspicion or concern, if the business is a small family run business. Since the decision would work and be perfectly understandable considering family owned businesses are normally passed from generation to generation and the continuity relies on the emotional ties within the family. However within any government organization, if the same decision was made some colleagues may start feeling insulted. They may start thinking if there is a fraud plot in the making, and will surely voice their opinion and this will create dissatisfaction. Front page test: What would it look like if we read about it in a newspaper, blog, and twitter? What if the headlines read President of Wal-Mart promotes his nephew as C.E.O. This will no doubt create suspicion in the minds of stakeholders. Also if there is some level of shame or awkwardness about the news, one can assume there is some level of nepotism involved. Exception test: This test seeks to answer two questions. 1. What if everyone did it? If every business owner decided to employ persons that are related to them or persons that are friends, that would cause many implications, for example the skills or qualifications that may be needed at a particular time, a friend or a family may not possess them, which will result in inefficiency. Also that would mean that the main requirement to obtain a job would be on economic terms who you knew, as opposed to being judged on ability or merit. 2. What if they did it to us? There is no doubt that if someone was denied a job because he is not a friend of the employers son, but had all the qualifications and skills necessary to carry out the job would be considered to be nothing short of ludicrous. And this would be impossible for anyone to sit and make sense of. Ethical Approach The utilitarian approach This approach deals with proving the greatest good with the least possible harm. As it relates to nepotism this approach is greatly violated, since nepotism is specifically linked to benefiting only the family members or to close friends of a particular individual and normally causes dissatisfaction to the majority of stakeholders. For example, in a firm where the present Vice President may be contradicting the decision made by the president of that organization, the President may seek to get the Vice President fired so that his friend may become the new Vice President so that the decisions now made by the President can get the go ahead quite easily. (this only benefits the President and the new Vice President) Justice and fairness approach This approach deals with the question, Are we recognizing the rights of those affect? There is no doubt that each employee should be treated equally; there should be no sign of favoritism in the work place. Therefore it would not be ethical for an employer to grant a job to a fishing buddy instead of promoting an employee that is skilled, competent and filled with experience that can confidently fill the vacant position. It is important to note in this case, there will be a chain reaction involved because another employee may be looking forward for the person above him to be promoted, so he will then fill the new vacant position. Therefore when someone on the outside is used to fill the position, there will be a chain reaction of disappointment within the organization. Types of Nepotism Credentials nepotism: This form of nepotism is sometimes concealed but could be very dangerous to both an individual and an organization. In this situation people are given more credit for attending a class and passing but cannot apply what they have learnt. In short credential nepotism means giving someone more credit because they are certified (Young, 2008). They were with us through thick and thin nepotism: This form of nepotism is for the most part perverse and could create a lot of chaos. New performers in an organization tend to realize that old performers (those who have been with organization from inception) are given preferential treatment by management. This clearly shows that old employees are not held to the same employee accountability standards as the new ones (Young, 2008). Referral nepotism: Referral is an employment which is said to be natural. In this case, management asks high performers within the organization to recommend someone for a job opening that needs to be filled. Management hiring someone who turns out to be a poor performer but is tied to a high performer through friendship could lead to chaos in that trying to terminate that poor performer without upsetting the high performer is almost inevitable (Young, 2008). Contribution nepotism: This is a situation where persons within an organization receives preferential treatment because of a one-time contribution that made the organization more successful even though their subsequent performance has been poor or unsatisfactory (Young, 2008). Connection nepotism: is a connection which comes about by virtue of a shared experience such as attending the same school, attend the same church, from the same community, are members of the same sports club or were in the same fraternity. Connection nepotism is inclined to turn a blind eye to low employee performance and poor job fit (Young, 2008). Favoritism: The different types of nepotism mentioned above results in favoritism which is considered to be a killer of the morals o employees (Young, 2008). Ethical Issues Involved Illegal employment discriminations/ inequality Employment discrimination transpires when an employee or applicant is singled out by an employer or their representatives based on factors such as gender, race, age, sexual orientation, religion, disability and several other reasons. For example, an employer who hires only relatives of a particular gender and race oppose to hiring persons who are not relatives and are of a different races and gender (Employeeissues.com, 2010). Wrongful termination Illegal discharge Constructive discharge Wrongful termination is the termination of employment because an employee is a certain age, religion, nationality, gender or sexual orientation. For example, an employer dismisses an employee to hire his or her relative because they share the same religious belief and are of the same race. In this instance, the employer has engaged in illegally discharging employees based on the issue of religious beliefs and race (Employeeissues.com, 2010). Constructive discharge is a form of wrongful discharge which occurs when an employee relinquishes his or her job because of nepotism in the workplace which makes working conditions unbearable (Employeeissues.com, 2010). Stakeholders A person, organization that has a direct or indirect interest or involvement in an organization is known as a stakeholder. A stakeholder can affect or be affected by the actions objectives and policies taken by the organization. Different stakeholders are entitled to different considerations since they are not all equal (Gitman, 2009). The key stakeholders who are affected by nepotism are employees, families, management, companies and institutions, shareholders, society and customers. Research has shown that nepotism has a negative effect on job satisfaction, job turnover and Human Resource Management. Any undesirable decision made by any organization impacts heavily on management. Nepotism paralyzes and exposes a company or institution as it undermines their competence, intentions and level of fairness. This could lead to reduce revenue, production, quality of goods and services and company ratings (Arasli, Bavik, Ekiz, 2006) . The stakeholder who is mostly affected by nepotism is the employees. The employees as stakeholders are those who ought to see the direction in which the business is heading. They are the ones who are supposed to point to little changes that have been made that aroused their suspicions. Nepotism is considered to be a practice which is inequitable to workers who are more competent and qualified. Nepotism directly affects an employee level of job satisfaction in such a way that management does not recognize their commitment and effort made to the organization (Arasli, Bavik, Ekiz, 2006). Nepotism created dissatisfaction, makes workers feel offended, lowers employees moral and also low level of discipline (workers who sense unfairness question whether rules should be followed or not) in an organization. This could lead to workers producing unsatisfactory output, breach in the organizations confidentiality and lack of loyalty among employees. Nepotism could also lead to companys reputati on being tarnished since unsatisfied workers could use negative word of mouth to express their dissatisfaction. Company could suffer from reduced revenue, profits and may increase fraud (Bush-Bacelis, 2010). The negative effects of nepotism on the employees could be reflected on their families and subsequently societies. Low morale, poor job satisfaction, job turnover are issues which arise from the work place and could contribute instability within the home. Nepotism could affect a family psychologically (e.g. disgruntled parents taking it out on children) and financially (quitting job because of nepotism, therefore not being able to provide for family). Nepotism could lead to discrimination among community members and those who have suffered from the repercussions of nepotism tend to dislike those who benefited from it, race, sexual orientation and religious beliefs (Morris, 2005). A shareholders main goal is to maximize their return on investments. With an issue such as nepotism which could lead several negative effects which have been mentioned above, investors would become very interested in the issues at hand. This issue could determine the amount of return a shareholder receives on his or her investment. Unhappy share holders may seek to replace management and might even consider taking their investments elsewhere. Executives especially Human Resource Personnel should definitely avoid such situations and should always take into consideration the feelings of the shareholders when making decisions (employment decisions) within the company (Morris, 2005). Customers are primarily concerned with price, quality, or services of product. Customers recognize and evaluate quality based on the behaviour and tone of voice and in particular the attitude of the employees who serve them. Poor service and repugnant attitude could lead to a customer changing their buying habits or choosing another place which provides better service. Dissatisfied and furious customers would lead to decrease in profits, increase job turnover and reduction on returns on investments. Therefore, management has to place job satisfaction for employees at the top of their list so that employees could better serve customers which would lead to increase revenue, profits, production and quality (Bush-Bacelis, 2010). Nepotism, although could benefit an organization but it could easily destroy it. Family members could bring in conflicts into the work place which could hamper the effective functioning of the workplace hence changing the companys main purpose from production of quality goods and services and profitability to love and nurture of one another. Nepotism could create disagreements within an organization that could lead to hatred among employees and management. Loss of valued personnel who contributed significantly to the day to day operations and success of the company could be a severe repercussion of nepotism in the work place. This could to a companys inability to maintain its main goal which is profit and quality of goods and services (Ezhel, 2010). Ethically Correct Actions If Human Resource decides to employ family members either that of Executives or any other positions, they should ensure that they meet the following requirements; Appropriate education for job Work experience between 3-5 years outside of the company Pay and performance should be determined by the position which is being filled. Implement and enforce federal laws relating to nepotism. Anti-nepotism laws have only been implemented in some parts of the world like the United States and it needs to be enforced in places where it is not part of their culture. Anti-nepotism laws will be useless in countries like Saudi Arabia since it is part of their culture (Bush-Bacelis, 2010). Implement and enforce anti-nepotism policies which will differ based on the country. Certain states in the US have implemented policies that prevent qualified couples from working under the same company while some believe that it is merely discrimination (Bush-Bacelis, 2010). Managers should try to go all out to not to play favorites and must also ensure that managers under them do the same (Young, 2008). Human Resource Personnel could start periodic employment surveys (every quarter) which would seek to help employees voice their concerns about potential or actual nepotism acts within the organization (Young, 2008). Conclusion Nepotism is an issue that can be very difficult to control once there are relatives or family members who hold key positions in organizations and who have influence of who is hired and who is not hired. In a small population like Grenada, it will be a difficult task to alleviate the problem, since everybody knows everybody in Grenada. The term pull string will always be an issue in our society. Even in the more developed countries, it could be a difficult issue to combat, since there are also family members and friends employed in high level positions who can be very influential in the recruitment process. However, if policies and procedures are implemented, the practice of nepotism can be decreased, and person will be hired for their qualifications and skills as opposed to being hired because of a friendly or a family relation. It is important that organizations avoid the practices of nepotism. Based on our research conducted, nepotism could be very detrimental to an organization and could cause a loss of profit and this could also tarnish the reputation of the organization.

International News Coverage of Developing Countries

International News Coverage of Developing Countries International news coverage of the developing world has seen a steady decline over recent years which has recently been reversed due to intervention in developing countries by western governments. The primary example of this has been the Iraq conflict. The medias focus tends to cover traditional realist issues such as the relations between states. Many of the important political and social issues in developing countries do not concern these inter-state relationships and are therefore overlooked. Diplomacy and intervention by western governments in developing countries fits this realist agenda and accounts for the upsurge in interest in developing countries, particularly in Iraq. In contrast, many of the most important issues to developing countries such as poverty, hunger and civil war are marginalised in international news coverage. They exist outside of the traditional realist conception of inter-state relations and do not concern western governments, companies, readers and audienc es directly. They also reflect the inequality of a global capitalist system which keeps the developing world in its unequal position to ensure the prosperity of the developed world. The media is naturally wary about pointing out the horrendous ramifications of this inequality to its readers and viewers. Research conducted by VSO, an organisation which works with many international development charities does not believe that developing countries get the international news coverage they deserve. Its website claims that factual coverage of the developing world is at the lowest level ever recorded It claims that in 2004 BBC1 and ITV1 showed less than twenty hours of factual programming which was filmed in developing countries. It went on to note that international news coverage of all media types was failing to comply with the Communications Act, passed by Parliament in 2003, which required that adequate space be given to international news coverage. Another study by ibt.org suggests that the amount of news stories covering the developing world increased and decreased across most news organisations at the same rates. This led them to the conclusion that news events, rather than editorial policies, primarily determine the amount of foreign news coverage They continued this theme by noting that an increase in news coverage of the developing world after 2003 could be explained by the Iraq conflict and the interest shown in it by the western media. Opinion is therefore divided about the significance of the figures involved in international news coverage of the developing world. The issue is not just about the amount of time and space given to the developing world. The nature of the coverage is also important. The ibt.org study pointed out the significance of the Iraq conflict in increasing news coverage of the developing world. However, this conflict involves governments, troops and companies from the developed world and could be seen as interesting the western media for this reason. The medias interest in the developing world is so high because it temporarily ties in with governments, people and issues which are normally the primary concern of the international media. This questions the nature of events in the developing world which are deemed worthy of attention by the western media. International news coverage can be seen as reporting issues which cover the main concerns of the countries and societies which produce them. Traditional realist international relations theory holds that the primary actors in the international system are states. Relations between states are the most interesting and most significant areas of analysis, and the history of international relations is the history of relations between states. Steven Lamy points out the importance of the structure of the international system and its role as the primary determinant of state behaviour. War and diplomacy (which in the developed world has now largely replaced war) are seen as the most important elements of international relations. News coverage of international issues follows this pattern and focuses on the developing relationships between states. However, many political relations within developing countries do not necessarily follow this realist way of thinking. Many of the important issues within developing countries do not concern relations between states. According to liberal international relations theory, developing countries are beset with issues that do not concern inter-state relations. Poverty, disease, hunger and civil war beset many developing countries and have little to do with relations between states. Developing countries do not have the same history of state relations as developed countries and the issues which concern them and which may be worthy of international news coverage are on a smaller, longer-term scale than the inter-state relations of the developed world. They often do not fit into the perceived pattern of international relations which the western media is primarily concerned with. This fits in with the case of increased media interest in the Iraq conflict. Diplomacy and inter-state war are involved and fit the realist agenda of what is significant in the realm of international relations. The issues at stake concern an international order which developed governments have a clear interest in. The conflict touches the lives of the readers and audiences of the western media, either through the success or failure of their governments, the price of their oil and petrol, or the lives of loved ones fighting or working in Iraq. In contrast the horrendous devastation which the conflict has cause to the Iraqi people is not the main issue reported by the media. International news coverage reports on the developing world but not about it. Its primary concern is the realist actions of developed states and those working for those states. In contrast to the media coverage of a conflict involving developed states in a developing country many of the biggest concerns of developing countries remain unaddressed by the western media. The many civil wars which blight African countries receive little media attention because they do not involve inter-state conflict and because they involve protracted disputes over objectives which do not fit realist principles. Poverty and hunger, some of the biggest issues affecting developing countries do not make for intensive media coverage except in extreme cases. This is partly because they are such an overwhelming part of everyday life in so many parts of the developing world. Caroline Thomas notes how a billion people in the developing world face hunger on a daily basis but the western media has tended to direct attention away from the ever-present unvoiced crises that hunger and poverty represent(and) the focus has been on soft travel and wildlife issues. Recent news coverage on the crisis of poverty in the developing world has focused on diplomacy between western governments. This again reflects the realist tendency to see issues in terms of state relations. The grim reality of how these issues concern the lives of ordinary people in the developing world is overlooked. The political consequences of this poverty are seen in terms of relations between developed governments instead of an analysis of domestic politics in developing countries. This lack of focus on the everyday problems faced by many people in the developing world can also be explained from a Marxist perspective. The developing world is seen as being held in its unequal position by the global capitalist system which works in favour of the developed world. Michael Rush notes that underdevelopment is not a stage on the road to a capitalist society, but a condition or symptom of capitalist domination. Our prosperity is ensured by the poverty of others. From this point of vie w everyone in the developed world is partly responsible for the unequal relationship between the developed and developing worlds. Western readers and viewers may wish to help out particular crises in the developing world with charitable donations but suffer a kind of compassion fatigue (and even guilt) if they are exposed to prolonged exposure to the everyday horrors that many people in the developing world face. In conclusion, the amount of international news coverage of the developing world tends to vary according to events. The media focuses on inter-state diplomacy and conflict, particularly when developed governments and armies are involved. This is well shown in the case of western governments involvement in the Iraq war and the interest shown in it by the western media. In contrast many of the issues which really matter in the developing world such as poverty, disease and civil war go largely unreported in international news coverage. These issues do not fit in with the dominant realist conception of international relations as interactions between states. On top of this these crucial issues can be seen as being caused by the unequal relationship between the developing and developed worlds inherent in the global capitalist system. The developing world deserves, and indeed needs to have these issues addressed if they are to be resolved.

Ginseng :: Botany

Ginseng Ginseng has long been recognized as an herb possessing great value. The first written record of the use of ginseng can be found in a Chinese Herbal dated in the 1st Century B.C. This Chinese Herbal, Shen-nung pen ts'ao ching, was surely preceded by a long verbal history of ginseng for in ancient China, ginseng was always held in the highest esteem as a powerful drug (5). History shows that early Chinese emperors placed great value in ginseng. Early emperors proclaimed its roots as having many uses, primarily as a tonic or stimulant for both physical and mental disorders (9). In addition, it was used for increasing fertility and sexuality, and most importantly for strengthening the body. In fact, ginseng was so esteemed as a botanical drug that it was an important trade commodity, at times serving as payment for ransom and as payments of tribute to the Chinese government (3). As the demand for ginseng increased, cultivation of the plant was initiated to offset the dwindling supply of wild ginseng. The earliest plantations were in southeastern Manchuria and what is present day North Korea (5). Missionaries in China during the early 1700s became aware of ginseng and subsequently their knowledge of its commercial value spread to eastern North America. The export of wild ginseng root from America to the Orient began in the early 1700s. In 1773 the sloop "Hingham" sailed from Boston to China with 55 tons of ginseng on board. The first shipment of ginseng to China after the American Revolution is reported to have been made by John Jacob Astor from New York in 1782. The root from that shipment was said to have been sold for three dollars a pound. As in Asia, wild American ginseng became scarce. Its cultivation began in the 19th Century with much of the plant being grown in Wisconsin and Ohio. It has been reported that nearly 21,000 tons of American ginseng has been exported between 1821 and 1983 (1). Ginseng is the common name of two species of Panax of the family Araliaceae. Panax ginseng is the Asian species and Panax quinquefolius is the American species. Harding (1972) describes four varieties of P. ginseng and three varieties of P. quinquefolius (4). Shorter forms of the common name ginseng, "sang" and "seng", are used in the United States. Other common names include red-berry and five fingers. Ginseng is a perennial herb 60-80 cm tall.

Gothic Art :: essays research papers

Romanesque may first be sensed in new structural developments.. Sophisticated but unsatisfactory attempts to vault the great basilican naves safely, with elements of Roman, Byzantine, or Eastern origin, impelled progressive Romanesque engineers, from about 1090 onward, to invent a new type of ribbed groin-vaulted unit bay, using pointed arches to distribute thrust and improve the shape of the geometric surfaces. Fifty years of experimentation produced vaulting that was light, strong, open, versatile, and applicable everywhere--in short, Gothic vaulting. A whole new aesthetic, with a new decorative system--the Gothic--was being evolved as early as 1145. The spatial forms of the new buildings sometimes caused acoustic difficulties, which may help to account for the concomitant development of the new polyphonic music that supplemented the traditional Romanesque plainsong. Romanesque architecture became old-fashioned, but its heavy forms pleased the Cistercian monks and, likewise, other conservative patrons in Germany, Poland, Hungary, Italy, Spain, and Portugal. Thus, buildings that were essentially Romanesque in spirit continued to be built, even when such extraordinary Gothic works as the Amiens cathedral were under construction (begun 1220). (see also Index: Gothic architecture, music, history of) The development of proto-Romanesque in the Ottonian period culminated in the true Romanesque style represented by five magnificent churches on the international pilgrimage routes leading from central France to the reputed tomb of St. James at Santiago de Compostela in Spain: Saint-Martin at Tours (a huge once wooden-roofed basilica that was rebuilt on the new model beginning about 1050), Sainte-Foy at Conques ( c. 1052-1130), Saint-Martial at Limoges (c. 1062-95), Saint-Sernin at Toulouse (1077 or 1082-1118), and the new cathedral at Santiago de Compostela itself (c. 1075-1211). This was a real family of buildings; each one had a splendid apse with ambulatory (a sheltered place to walk) and radiating chapels, a transept and nave with aisles and galleries, an

Criricism of Wilkie Collins’ Woman in White Essay -- Wilkie Collins Wo

Criricism of Wilkie Collins’ Woman in White â€Å"To Mr. Collins belongs the credit of having introduced into fiction those most mysterious of mysteries, the mysteries which are at our own doors.† So said Henry James in an unsigned review of another author’s work. But his view was certainly not shared by all those who cast their opinions into the fray. An unsigned review in the Saturday Review said of Collins’ work, â€Å"Estimated by the standard of great novels, the Woman in White is nowhere. Somewhere between these two points are friends and correspondents of Mr. Wilkie Collins. Novelist George Meredith wrote to Collins himself saying, â€Å"The tension of the W[oman] in W[hite] is not exactly pleasant, though cleverly produced. One wearies of it...† Charles Dickens was reserved in his opinion. He observed that, â€Å"There cannot be a doubt that it is a very great advance on all your former writing...† and also, â€Å"I seem to have noticed, here and there, that the great pains you take express themselves a trifle too much, and you know that I always contest your disposition to give an audience credit for nothing, which necessarily involves the forcing of points on their attention...† Considering all the material Wilkie Collins was either to be praised for inventing a new style, looked at in scorn for his lack of character development, or deemed the author of a work that â€Å"is an inferior metal altogether, though good and valuable of its kind,† as the Saturday Review critic stated.   Ã‚  Ã‚  Ã‚   Many critics complain that Collins’ characters are caricatures, not characters. The anonymous reviewer remarked that â€Å"They have characteristics, but not character,† in analyzing Wilkie’s creation. He goes on to say, â€Å"They might all be summed up in as many sente... ...ring-lugger I am building named ‘Marian Halcombe‘, the brave Girl in the Story.† Dr. Griffin mentioned that naming boats after Marian was a popular trend after the publication. This was the only mention of the trend but FitzGerald’s letters were the only personal documents not directed to Collins himself.   Ã‚  Ã‚  Ã‚   Wonderful or awful, or possibly just fair, Collins’ novel attracted a lot of attention and many different reactions. As for this student, I am inclined to agree with Mr. FitzGerald and his comments to W. F. Pollock. â€Å"[Jane Austen] is capital as far as she goes: but she never goes out of the Parlour; if but Magnus Troil or Jack Bruce [characters in Sir Walter Scott’s The Pirate], or even one of Fielding’s Brutes, would but dash in upon the Gentility, and swear a round Oath or two! I must think the Woman in White, with her Count Fosco, far beyond all that.† Criricism of Wilkie Collins’ Woman in White Essay -- Wilkie Collins Wo Criricism of Wilkie Collins’ Woman in White â€Å"To Mr. Collins belongs the credit of having introduced into fiction those most mysterious of mysteries, the mysteries which are at our own doors.† So said Henry James in an unsigned review of another author’s work. But his view was certainly not shared by all those who cast their opinions into the fray. An unsigned review in the Saturday Review said of Collins’ work, â€Å"Estimated by the standard of great novels, the Woman in White is nowhere. Somewhere between these two points are friends and correspondents of Mr. Wilkie Collins. Novelist George Meredith wrote to Collins himself saying, â€Å"The tension of the W[oman] in W[hite] is not exactly pleasant, though cleverly produced. One wearies of it...† Charles Dickens was reserved in his opinion. He observed that, â€Å"There cannot be a doubt that it is a very great advance on all your former writing...† and also, â€Å"I seem to have noticed, here and there, that the great pains you take express themselves a trifle too much, and you know that I always contest your disposition to give an audience credit for nothing, which necessarily involves the forcing of points on their attention...† Considering all the material Wilkie Collins was either to be praised for inventing a new style, looked at in scorn for his lack of character development, or deemed the author of a work that â€Å"is an inferior metal altogether, though good and valuable of its kind,† as the Saturday Review critic stated.   Ã‚  Ã‚  Ã‚   Many critics complain that Collins’ characters are caricatures, not characters. The anonymous reviewer remarked that â€Å"They have characteristics, but not character,† in analyzing Wilkie’s creation. He goes on to say, â€Å"They might all be summed up in as many sente... ...ring-lugger I am building named ‘Marian Halcombe‘, the brave Girl in the Story.† Dr. Griffin mentioned that naming boats after Marian was a popular trend after the publication. This was the only mention of the trend but FitzGerald’s letters were the only personal documents not directed to Collins himself.   Ã‚  Ã‚  Ã‚   Wonderful or awful, or possibly just fair, Collins’ novel attracted a lot of attention and many different reactions. As for this student, I am inclined to agree with Mr. FitzGerald and his comments to W. F. Pollock. â€Å"[Jane Austen] is capital as far as she goes: but she never goes out of the Parlour; if but Magnus Troil or Jack Bruce [characters in Sir Walter Scott’s The Pirate], or even one of Fielding’s Brutes, would but dash in upon the Gentility, and swear a round Oath or two! I must think the Woman in White, with her Count Fosco, far beyond all that.†

Marketing Plan for Book Publisher Essay

‘Knowledge Hub’Publishers is a provider of latest academic and research material, the best literary material in Urdu and English by quality writers both local and international. Our customers rest assured that when they purchase a publication of Knowledge Hub they receive the optimum value for their money or as we call it ‘your money well spent’. Our publications are free of plagiarism and we endeavor to stay a step ahead in providing academic material which is the most recently proven by researchers instead of re-publishing the same material in a different manner. We are a sole proprietorship and our office is located at Urdu Bazar, Lahore. Being a startup in an industry already being served by a huge number of brands, we shall initially target the Lahore market with intent to move into other cities throughout Punjab within 5 years time. Our focus shall remain to continually research and analyze customer needs, wants, reading trends and preferences to ensure that we provide only the most needed and sought after books with the latest content. Knowledge Hub shall provide its client authors with editing, proofreading, layout and design, promotion and authentication services. Whereas, we shall be outsourcing the printing and distribution of our books. Our long term focus is to motivate the culture of e-books and printing on demand in order to safeguard our natural resources for our future generations. Print on demand (POD) is a printing technology and business process in which new copies of a book (or other document) are not printed until an order has been received, which means books can be printed one at a time. Rationale of this Product: Books are priceless source of knowledge, wisdom and education the best company in times if solitude. Our affiliation with books and knowledge is further promoted by our religion which encourages us to gain knowledge and preaches us to respect books. In today’s fast paced world, where information and knowledge is continually increasing and modifying, the need for books containing the latest of information are always required. As soon as a book or article is publishes a chain of evaluation, testing and research on the published material starts which eventually leads to modified material ready to be published and the cycle continues. This causes a never ending need for high quality books available at easy to access touch points and at affordable prices. And this is exactly what we offer our customers as our product. Strategic Focus and Plan Mission: Knowledge Hub is the premium publisher of academic and illustrated books, novels, best sellers and e-books in Pakistan. We at Knowledge Hub believe that knowledge is a service to be provided to our nation so that we may progress in this fast paced world. The purpose of our affordable and easy to access products is to ensure availability of knowledge to all Pakistanis who seek for it. Goals: Non Financial Goals: Knowledge Hub seeks ensure availability of knowledge to all Pakistanis who seek for it. We at Knowledge Hub believe in a cleaner, safer tomorrow and in a ‘Paper Free World’ in which our natural resources are savored for our future generations to enjoy. Knowledge Hub’s comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial. Financial Goals: We have targeted to publish 70 books by authors within a year’s time. Moreover, to a customer base of at least 200,000 readers at the end of year one which is approximately 10 percent Market Analysis: International Book Publishing Market: The worldwide book industry has been forecast to exceed revenue of $90 billion. The industry recorded yearly growth of 1% over the past four preceding years, and is expected to accelerate to a yearly rate of almost 4% between 2011 and 2016. Sales by music, video,books and stationery retailers represented the leading segment of the global book market in 2011, generating more than $50 billion and representing 56% of the overall market. Pakistan Book Publishing Market: Book publication is a business very closely related to the literary scenario since books are nothing if they don’t get a publisher or a printer. Like every other thing in Pakistan,the printing industry is with its own sets of problems the initial ones being the unfavorable socio-economic conditions, lack of mass education and the development of local languages. Constraints: Low Literacy Rate: The publishing industry in Pakistan is hampered both by a low literacy rate (48%) and the fact that the national language, Urdu, is written in the right-to-left Arabic script unlike the official language, English, which is written left-to-right. Pakistan has had its share of poetry and prose writers in Urdu, English and other regional languages. Incentives for Writers: Those who don’t reproduce work and are genuinely interested are hardly encouraged. The government, the NGOs and the intellectuals hardly ever take the initiative to encourage young and budding  writers of the country. These results in most of the young authors getting their works published under foreign publishers. At least they get the recognition they warrant in foreign waters. Yet, there are a few committed souls who work tirelessly to make a place for themselves in the literature-deprived country. Market Growth: The publishing industry has been steadily growing despite the many hurdles like the low purchasing power of the masses and the lack of facilities. The principle centers of publishing are Karachi, Lahore and Peshawar. Lahore stands out with its numerous publishing houses and has been the hub of the industry from the pre-independence era. Even now, getting a book published from Lahore is much easier than elsewhere. Pakistan’s publishing industry has a lucrative market for Urdu and religious books abroad. A considerable number of books and periodicals are exported to countries like Malaysia, East Africa and the Middle East. Also, a very large number of books is imported in Pakistan mainly from UK and USA. The Inter-Media Growth program of Pakistan and USA have signed an agreement whereby Pakistan can import books and still pay for them in its local currency. Market needs: In the Pakistan scenario, there is need for up-to-date information available at affordable prices and easily accessible via easy to access retail outlets and via e-books. Trends: The following trends are emerging in the publishing industry: E-books Online book stores Reading clubs Book fairs Mobile bookshops Print on Demand These trends are discussed in detail in the ‘Opportunities’section. Customers Analysis: Following is a detailed description of Knowledge Hub’s client authors, intermediate customers and ultimate customers: Client Authors: Our client authors shall include all local authors who have quality material to offer and who fall within in our product range. Intermediate Customer: Our Intermediate or trade customers include: Wholesaler Book Stores Ultimate Customer: Out ultimate customers include: 25534400 school/ college going children in Pakistan 1,349,000 university going individuals in Pakistan 57. 7 % of our adult population which is literate in Pakistan Needs of the Target Customers: Knowledge Hub endeavors to cater to these basic needs of the target consumers: Academic needs Literary/ information needs Entertainment needs Consumer Touch Points: Our target consumer shall purchase our product via the following channels: Book Stores: Knowledge Hub shall have its products available at book stores including academic and literary book stores book shops in schools, colleges and universities. Gift Shops: Our books shall also be made available on gift shops. Libraries: One of the major sources of contact with the target market are libraries. We shall endeavor to establish relations with the local libraries to allow the usage of our products there. Website: Our comprehensive website will also serve as a major source of interaction with our customers. Our website will display our catalogue of books and shall provide the viewers with an option to get access to our products in the form of both paper editions and electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us. They would also be able to unlock and access an on-line edition instantly by making an online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail. Customer Value Proposition: Like they say â€Å"A book is man’s best friend†, Knowledge Hub shall serve to provide its target consumers with books that serve as their best friends in all their walks of life. Knowledge Hub is a provider of latest academic and research material, the best literary material in Urdu and English by quality writers both local and international. Our customers rest assured that when they purchase a publication of Knowledge Hub they receive the optimum value for their money or as we call it ‘your money well spent’. Our publications are free of plagiarism and we endeavor to stay a step ahead in providing academic material which is the most recently proven by researchers instead of re-publishing the same material in a different manner. Knowledge Hub believes in a cleaner, safer tomorrow. We believe in a ‘Paper Free World’ in which our natural resources are savored for our future generations to enjoy. Knowledge Hub’s comprehensive website holds the key to a better tomorrow. Our online e-books, research articles, audio and visual resources provide you easy and instant access along with it being environmentally beneficial. Constraint: The long term vision of Knowledge Hub is to provide all of its resources online so that the environment and our natural resources can be saved. However, due to low levels of computer literacy in Pakistan, this is not possible immediately and shall take efforts from our end to promote education and reading so that our country can move forward past its literacy barriers. Competitor Analysis: Our competitors include: Local Competitors: Sang-e-Meel Publications Ferozsons Awesome Publishers Association for Academic Quality AFAQ Fact Publications Idara-e-Islamiat Kiran Publications Azeem Academy Publishers & Book Sellers Hassan Publishers 2 The Point Publishers 7th Sky Publications A to Z Publishers A-One Publishers Adara Talifat Khatm-e-Naboat Adara-Ul-Tahreer Adara-e Saadad Advanced Publishers A. H. Publishers Affaf Publishers Al Raza Publishers Al Quraish Publications Al Mashriq Publishers A. S. Publishers Adabistan Publishers Adan Publications A. N. Publishers Al-Asad Publications Al-Badar Publications Al-Bilal Publishing House Al-Hamd Publications Al-Madina Publications Al-Mezaan Publishers & Book Sellers National Competitors: Iqbal Sons Educational Publishers – Karachi, Pakistan New Century Education – Karachi, Pakistan Baitul Qalam – Karachi, Pakistan Electronic Journals of Academic Research and Reviews(EJARR Publishing) – Islamabad, Pakistan Library Promotion Bureau – Karachi, Pakistan World Trade Publishers – Karachi, Pakistan U. S. Publishers (pvt) Ltd. – Karachi, Pakistan Children Publications – Karachi, Pakistan Jumbo Publishing – Karachi, Pakistan 3KBioXML Publishers Pakistan – Haripur,Pakistan Strengths of Competitors: Our competitors have the following strengths: Well established brand names. Extensive market experience. Widely available and accepted products. Strong relations with distributors. Huge chains of retail outlets. Weaknesses of Competitors: Our competitors have the following weaknesses: Most of them are obtaining very high profit margins. They provide less incentive for local authors. Re-publishing of material similar to the one already in the market. Low on-line presence. Most of them do not have their own websites. Well established chain throughout Pakistan. Some competitors are also exporting books. Mahwish: SWOT Analysis: Strengths: Well established relations with authors,editors and media personnel Comprehensive website Up-to-date content of book Our mission is in itself a strength Weaknesses: New brand name thus requiring massive promotion Yet to establish credibility with the target customers Initial focus which is only on the Punjab market Opportunities: The emerging trends are opportunities which Knowledge Hub seeks to take advantage of: Time and Technological Advancements: Time and technological advancements play a pivotal role in shaping the trends over the passage of time. As Pakistan is also entering the digital age, traditional distinctions in media become blurred. It can be seen as furthering the book culture. E-books: The biggest contribution of the internet in the book industry would be to digitize books and grant them a wider readership. A number of online websites have sprung up in the last few decades. Quite a lot of these sites are free and others charge a very nominal fee and provide unlimited access to e-books. They can either be downloaded or read on screen. These obviously have become popular because of easy accessibility and the low cost. In Pakistan,a huge majority of people cannot afford the expensive original foreign titles. Hence,these customers can download the electronic versions at much cheapers rates. Some Urdu websites have started to offer online versions of books for foreign readers. This helps in promoting one’s culture as well as to help the expatriate Pakistanis and is a viable opportunity that Knowledge Hub can take advantage of. Online Book Stores: Closely related to e-books are the online book stores, another wonder of the internet and an opportunity for Knowledge Hub. An extension of the traditional book stores, online book stores give the option to search and read reviews of books, browse through categories, view the covers, author information, reader ratings and then order these books online. Although they are not free and even charge a shipping fee, it’s very convenient to search and order books online saving the hassle. Reading Clubs: Reading clubs are a breath of fresh air into the dying book culture. There are a number of book clubs/reading clubs online and offline. People sit and discuss their favorite books or simply talk about what they are reading these days. Readers’ Club is an exemplary example is of a â€Å"Readers’club† at the University of Karachi, which is moderated by a teacher who is Lecturer at the Department of the International Relations. This is also an opportunity that Knowledge Hub seeks to avail in the future. We plan of starting our own reading club in different cities throughout Pakistan to encourage the reading culture amongst the people of Pakistan. Book Fairs: The first International Book Fair was held in Karachi and Lahore last year at the expo centre and it was well received by the public at large despite the fact that all the books were originals and were highly priced. Knowledge Hub also seeks to participate in such book fairs at both national and international level in the future. Mobile Bookshops: The concept of a Mobile Bookshop was first used by the Welcome Book port some years back. Recently, Oxford started its own mobile book shop and it has been touring the city for quite some time now. Set on a truck, with the back converted into a small book shop with shelves and a counter set snugly at the end, the book shop attracted people outside various schools and universities. Threats: Threat of New Entrants: The threat of new entrant is always present in our industry and Knowledge Hub shall endeavor to keep track of the latest practices and customer trends and preference in order to stay ahead of our game ahead of competition. Plagiarism Another threat is the problem of plagiarism. That is, either simply copying out whole extracts or stealing the idea or characters. Plagiarism is an old problem and a big worry for authors who spend time and money on writing a piece of good writing and then someone else copies it and sells it at a lower cost. Then there are one-time authors who just reproduce material from some international author and make money by claiming it as their own. Incentives for Writers: The government, the NGOs and the intellectuals hardly ever take the initiative to encourage young and budding writers of the country. This has resulted in most of the young authors getting their works published under foreign publishers. Decline in Reading Habits: There has been a visible decline in reading habits in last few decades. This can be attributed to a number of factors like television, internet and other means of entertainment. Product Market Strategy: Segmentation: Our initial target market for the first five years of operations includes: 10623380 school/ college going children in Punjab 3,683,920 college going individuals in Punjab 3034350 individuals going to universities or acquiring diploma in Punjab Literate individuals above the age of 25 in Punjab This overall customer base has been divided into segments on the following bases: Step No. 1- Geographic Segmentation: As of now we are catering to the consumer base in Lahore. Step No. 2 – Segmentation on the Basis of Consumer Age and Needs: From within this customer base our market is further divided into the segments on the basis of the ages and needs of the different customers. Books needs of consumer vary with age and needs such as academic, literary, entertainment or information, etc. Hence we have divided our Lahore consumer base into the following segments: Children below the ages of 10 for their academic, literary and entertainment needs. Children between the ages of 10 – 18 who seek to cater to their academic, literary/ information or entertainment needs. Individuals between the ages of 18 – 25 who seek to cater to their academic, literary/ information and entertainment needs and for research purposes. Individuals and professional from the ages of 25 and above for their academic, literary/ information and entertainment needs and for research purposes. Targeting: Knowledge Hub is provider of books to all the mentioned segments. The reason being that the market is already filled with book publishing brands that have had their names recognized and sought after. If we chose to cater to a narrow segment, chances would have been that our brand would not have attained quick popularity in the overall Lahore Market. Hence, Knowledge Hub is catering to all these segments. We shall target the abovementioned segments with the following products: Academic books for primary level Academic books for secondary level Academic books for university level Illustrated books Novels Best Sellers Our focus shall remain on the publishing of quality and up-to-date material. Positioning: Knowledge Hub will position itself as provider of latest academic and research material, the best literary material and best sellers in Urdu and English by quality writers i. e. both local and international. Knowledge Hub endeavors to position itself as a provider of high quality material at affordable prices. Brand Name: ‘Knowledge Hub’ represents the firm as being a provider of various different sources of knowledge, be it academic or in the form of beautiful pieces of writing to enrich our minds and groom our personalities. Marketing Mix: Product: Our products include: Academic Books for Primary Level: These further include English and Urdu language, mathematics, science, general knowledge, geography, national and international history, Islamiat,social studies and arts and crafts. Academic Books for Secondary Level: These further include English and Urdu language, advanced mathematics, biology, chemistry, physics, geography, national and international history, Islamiat, social studies, sociology, business studies and arts and crafts. Academic Books for University Level: These further include books for business studies, information technology, social sciences, media studies, engineering, commerce, law, pharmacy and medicine. Illustrated Books: These books include books on history, local and international cultures, wildlife, politics, etc. Novels: These include prices of writing by local, national and international writers. Our focus always remains to ensure that only quality material which does in fact impart some type of knowledge or provides quality entertainment and grooming to the readers. Best Sellers: This category includes the best selling stories and novels of today’s age and over the decades. E-Books: All of our publications shall be available online in the form of e-books. Price: High Value but Varying Purchasing Power of Consumers: Books are of tremendous value to readers. Readers of the same types of book belong to drastically varying income levels. Competitors’ Pricing: The prices that prevail in the market are not rigid. It an original book is priced high; its copy is prices at very low prices. Our competitors vary in terms of their size, market shares and prices. Consequently their prices also vary. Some competitors are charging premium pricing with tremendous profit margins due to attractive designing, book cover and page and printing quality. Penetration Pricing Strategy: Since the purpose of the creation of Knowledge Hub is to ensure availability of knowledge to all Pakistanis who seek for it, we use penetration pricing strategy. Knowledge Hub believes that knowledge is not a product to be sold but a service to be provided to our nation so that we may progress in this fast paced world. Knowledge Hub has priced its products so that they are easily purchased by the masses. Knowledge Hub will use penetration strategy to penetrate in the market which is already filled with numerous providers. Knowledge Hub has made a point to publish original books at affordable prices and only attain profits sufficient to achieve our vision of making knowledge accessible to all. The attainment of our vision requires periodic expansions first with in Punjab then throughout the country. Since, Knowledge Hub is a sole proprietorship; the profits shall be retained and reinvested in the expansion of the business. Knowledge Hub has priced its products a bit cheaper and more affordable as opposed to its competitors while maintaining high quality in terms of designing, book covers, page material and printing. We strive to position ourselves as the provider of high-quality material at reasonable prices. The prices of our products shall fall in the following ranges: Sr. No. Product Line Price Range (Rs). 1 Academic Books for Primary Level 200  Ã¢â‚¬â€œ 500 2 Academic Books for Secondary Level 250 –800 3 Academic Books for University Level 300 –1200 4 Illustrated Books Up till 1500 5 Novels 200 –1500 6 Best Sellers 300 – 1800 7 Primary Level Academic E- Books 150 – 400 8 Secondary Level E- Books 150- 650 9 University Level E- Books 200 –850 10 Illustrated E- Books Up till 850 11 E- Novels 150 – 900 12 Best Seller E- Books 200 –1000 Price Sensitivity of Customers: In the Lahore market, the customers are highly price sensitive. The customers shall most willingly opt for a provider of quality books at low prices. Distribution Strategy: Our office shall be located near Urdu bazaar, Lahore. Our products shall move from us to our distributor who will supply our books to retailers and from these retailers our books shall reach our consumers. Our distribution network is as follows: Distributors: Since book stores no longer order directly from most publishers and prefer fewer vendors and quicker service. We shall enter into a contract with our distributor and allow us to reach the book trade (independent bookstores, chain bookstores, wholesalers and libraries) is with a distributor. Our Distributor will have sales reps who visit book stores and libraries, show your book catalogs and take orders. We shall use the following touch points to provide our products to the target market: Book Stores: Our products shall be made available in book stores throughout Lahore. Initially our books shall be available at the following book stores: Defence Book Store Readings Classic Book Store Ferozsons Kitabistan Liberty Books Readings The Last Word Variety Books Books Bank and Gift Shop Ravi Book Store Mavra Books. Libraries: We shall also have our books placed in the following libraries throughout Lahore: Quaid-e-Azam Library Environment Data Resource Centre (EDRC) Defence Public Library Complex Punjab Public Library Atomic Energy Minerals Centre Library Islamia College Library, Islamia College Government College Library, Government College University Lahore University of Management Sciences Library, Lahore University of Management Sciences National Library of Engineering Sciences Dyal Singh Trust Library Provincial Assembly of the Punjab Library, Lahore People’s Bank Library, Lahore Pakistan Administrative Staff College Library, Lahore The Ewing Memorial Library Babar Ali Library – Atchison College, Lahore Punjab University Library, Lahore Dr Baqir’s Library, Lahore Gift Stores: Gift stores will also be a touch point of Knowledge Hub. It is often noticed that people gift good illustrated books, novels and best sellers as gifts on various occasions. Hence placing our products in gift stores shall cause an increase in the number of sales and the popularity of our brand name. Places like Illusions will serve as an ideal place for placing our products. Gift Baskets: We shall also enter into mutual agreements with gift shop owners to form ‘gift baskets’ which will include different items to be placed in the form of a gift basket and including one of our books. An example of this can be a pen/ a diary or note pad along with a small teddy bear and a novel or best seller placed in a beautiful gift basket and covered with a net and tassels. Fiction and Poetry Books: Fiction and poetry can be sold better in gift stores as opposed to book stores. Website: Knowledge Hub shall maintain a comprehensive website containing electronic versions of all its books. We will use this website to display our catalogs of books and to sell those books in both paper editions and in electronic versions on-line. Customers would be able to be directed to bookstores for the paper version and they may send an order directly to us. They would also be able to unlock and access an on-line edition instantly by making a online payment. Our website viewers would also be able to opt to receive periodic catalogs of our products online via e-mail. Retail Outlet: By 2014, we plan to open our own retail outlet in H – Block Defence with the name of Knowledge Hub. Our outlet shall contain all of our publications. Tahira: Promotion Strategy: Knowledge Hub will use the following promotional techniques to promote its products: Newspaper and Magazine Advertisement: Knowledge Hub shall have the following print advertisement placed in the newspapers and magazines including Sunday Times, Zarnigar, Weekly Pulse,Pakistan Textile Journal Magazine ,Herald ,Defence Journal Magazine (DJ),etc. Book Promotion: Knowledge Hub will use tools like book reviews, news releases and a limited amount of highly targeted direct mail advertising. Book reviews and news releases result in free (editorial) publicity while direct mail (Postal and email) delivers your sales message directly to potential customers. Book Reviews: Book reviews are editorial copy that is far less expensive and much more credible than space advertising. The huge number of magazines, newsletters and newspapers columns that are in the market will receive review packages. These reviews will be published for the trade wholesalers and bookstores and libraries. These reviews tell the trade what is coming so they can order the books before the public reads the post-publication reviews in the popular magazines and newspapers. News Releases: We shall follow the review copies with news releases and articles every month to the very same magazines, newsletters and newspapers. These news releases allow opinion-molding editors know what you are doing and why your book has the information their readers need. Direct Mail Advertising: Direct mail advertising of our catalog and books will provide us with the opportunity to get our complete sales message to a specific potential buyer. Our mailing list for direct mails shall remain selective and include only our main buyers. Broadcast E-mail to Main Buyers: This method will is even better than direct postal mail and eliminates printing, stuffing and postage while getting a quick response. Knowledge Hub will assemble email addresses from customers and potential customers and alert them pertaining to our books. Radio & TV Interviews: Radio/TV interviews are an easy way to have the masses asking and searching for an upcoming book. Knowledge Hub shall arrange radio and television interviews of authors hose books are about to be published with us. If the book gains popularity so do we. Radio and television talk shows need interesting guests to attract listeners and viewers. Most people feel that authors are experts and celebrities, so most of the guests booked on such shows are authors. While advertising products on the air is expensive interviews are an editorial matter. People listen to editorial matter. Interviews are more effective than advertising and they are free. Hence, they will serve as an inexpensive way to sell our books. Autograph Parties: Knowledge Hub will arrange autograph parties or book signings in our client bookstores, both chain and independent to draw potential customers into their stores. Best Sellers: Knowledge Hub will endeavor so that its books are labeled as bestsellers. This would drastically improve our brand image. Book fairs: Knowledge Hub will organize book fairs are where publishers traditionally show their books but there are several different kinds. There fairs will be for bookstore buyers, libraries, the general public and so on. Initially these book fairs will be local but they will be replaced with book fairs in other cities as our business expands. Specific Category Promoting: From time to time Knowledge Hub shall also indulge in specific category book promotion. Where we shall promote our different products like children’s books, illustrated books, etc in schools, universities, etc. Audible Books: Some of our potential customers may commute or travel a lot and hence will not have time to read our book. This constraint can be overcome by forming audible books. E-Books: One of the very rapidly emerging trends in the book publishing industry is that –f electronic books. Knowledge Hub shall take complete advantage of this means of reaching to the targeted audience. Public Relations: Knowledge Hub will endeavor to maintain good relations with the distributor, retailing chains,gift stores, editors who write book reviews and leading authors. Sales Promotions: Knowledge Hub will provide sales promotions to retailers and libraries such as books at discount prices when purchased in huge bulks to motivate them to purchase our products and help the company penetrate into the target market. Implementation Strategy: Our primary function as book publishers is to procure books and make them available for sale. Procurement of books will involve soliciting and accepting marketable manuscripts, contracting with the author for selling rights, and getting them copies printed and distributed. The selling of our books will involve making contacts with industry retailers and distributors, and selling directly through your own website. We shall make a percentage of each sale and pay the balance to the author. Operational Plan: For works written independently of the publisher, writers shall first submit a query letter or proposal directly to a literary agent or to a publisher. Submissions sent directly to a publisher are referred to as unsolicited submissions, and the majority come from previously unpublished authors. We shall accept these unsolicited manuscripts, and place it in the slush pile, which our readers will sift through to identify manuscripts of sufficient quality or revenue potential to be referred.