Stratigic Management - McDonalds Assignment Example | Topics and Well Written Essays - 2000 words

Stratigic Management - McDonalds - Assignment ExampleThe analysis of these factors squirt reveal the internal strengths and weaknesses of a company (Barnat, Internal Organizational Analysis). McDonalds is one of the biggest lush food restaurants with customer base of 47 million. McDonalds operates in almost 119 countries in the world. It has complicated scattering channel and its suppliers network is spread throughout the world. McDonalds marketing strategy aims to inflame the sales and to maintain its tell on image. McDonalds constantly alter the strategies according to the customers tastes, regulation of living and opinions. McDonalds is quite approachable in countries where people are sensitive towards consuming diverse foods, for example, the market of India (Scribd, Internal Analysis on Macdonalds). ... In the year 2006, McDonalds had faced reprehension in Japan because of including forbidden foods and dishonest coloring of apple pies. Another critic stated that McDonald s and its other fast food competitors demoralized native cooking and developed identical international culture. Besides, McDonalds had faced bad reputation because of unhealthy food and bad employee relation in many of their outlets. at that place was objection against McDonalds for making people work for lower wages (Gibison, McDonalds A keen Image with Bad Ethics). Section 3 In-depth Internal Analysis Resource Based vision of McDonalds The marketing strategy of McDonalds is based on the internal resources. Tangible Resources Product With ask to fast food products there are many choices for a customer. Thus, McDonalds focuses on creating a board that most of the consumers require as well as prefer. McDonalds always examine the preferences of customers as the preferences interpolate from time to time. To facilitate the change in preference, McDonalds continuously develop new products and replace sometime(a) products (McDonalds Corporation, Marketing at McDonalds). Intangible Resources leaf blade Reputation McDonalds has good brand reputation. In the year 2008, it was ranked number eight among other international brands. It had ranked in world-class position among other fast food international brands. The brand value was calculated to be nigh 49,499 million USD. In the fast food markets of North America, McDonalds brand was ranked in one-seventh position (Millward Brown Optimor, Top 10 0 B rand Ranking). In the year 2010, McDonalds brand was ranked sixth in the year 2010, among most valuable global brands (Social Brand Value, Brand